Chester B. DeMille

This column originally appeared on Aug. 12, 2007

Maybe you saw the news that a New Mexico production company is proposing building a multi-million dollar film and television studio in the Philadelphia area. Maybe you didn’t. But then again, maybe you saw the major motion picture “Chubb-Chubbs Save Xmas,” and maybe you didn’t. I will tell you that from what I can gather, both productions rate about one star on my grading scale — out of a possible 100.

It’s not that I don’t love the idea of saving Xmas, or the whole Mid-Winter Holiday Season Concept for those of you atheists and pagans celebrating at home. Nor do I object to the idea of locating a film and television production facility in the Philadelphia area, for that matter.

No, when I read the story, the sentence that struck me as something for the cutting room floor was this one: “Pacifica” — that’s the name of the production company from New Mexico — “is looking at sites in Bucks, Delaware and Philadelphia counties.”

“Cut!” as they used to say in those Hollywood movies about Hollywood movies.

Never mind the fact that we’re dealing here with a company named Pacifica that’s located in a state that does not currently border the Pacific Ocean, or any ocean that I’m aware of. But here they are practically slapping us folks in Chester County who are of the firm belief that our hometown would make the perfect place for a studio, slapping us like Moe would slap Curly.

The announcement comes about a month after state lawmakers approved $75 million in film tax credits for the fiscal year that started July 1. Gov. Ed Rendell said at a news conference with the film production company’s chief, who is trying to put together a $10 million incentive package to get the studio project off the ground, that the idea was a natural for the Philly area.

Rendell said the Philadelphia region should be attractive to filmmakers for its variety of shooting locations, from rural farms to the gritty neighborhoods of the inner city. “This area has unlimited capacity for different scenes,” said Rendell, the former Philadelphia mayor and current Eagles acolyte. “You can't get urban grime in Albuquerque.”

Hey, yo, Ed! If you hadn’t looked, we got it all. You want rural, we’ve got rolling hillsides that roll into other rolling hillsides. You want grime, take a walk around Phoenixville sometime and see what ends up on the soles of your shoes. You want drama like the Western standoff in “High Noon”? Check out the battle between Borough Council in West Chester and their historic preservation comrades. You want comedy like the confused townsfolk in “Blazing Saddles”? Do the words, “Hear ye, hear ye! The Council of the City of Coatesville is now in session!” strike your funny bone?

According to the Associated Press, the Delaware Valley studio would need to grow to about 1 million square feet, comprising sound stages, production offices and other space. One million square feet is about the average size of a foyer in a Mcmansion in Upper Uwchlan. We’ve got square feet just sitting around waiting to be used — a lot of it in strip shopping centers that have nearby Quiznos, so catering wouldn’t be a problem.

And did I mention that Bam’s all set for his close-up?